About us

Who we are

We’re a fully-fledged & full-service PR agency providing complex communication services – starting with strategies and creative solutions, accompanied by excellent media relations, online and social-networks management, and last but not least event management, media buying, graphic design and branding.

When the rainy days come, we are the best friend – an umbrella – for companies, institutions and non-profit organisations – that is what our clients who used our crisis communication services say about us.

We’re big enough to equip big players with full-package & high-quality services, while preserving our boutique philosophy that every client deserves a tailor-made, individual and around-the-clock service.

Ethics in business and PR are a guiding principle for us.

We love to create and provide authentic communication for responsible companies, companies that care. This is one of the reasons why we focus on Corporate Social Responsibility (CSR). It is a vital part of services we’re offering to our clients and it’s something our agency is involved with via our very own philanthropic and charity activities. There is a large chunk of our agency’s capacities and resources dedicated for non-profit organisations which are thus able to gain a substantial support and traction thanks to our pro-bono services.

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Our team

Silvia Kušnírová

Owner, PR Strategist

Soňa Lexmanová

Managing Director / CSR Strategist

Gabriela Patkolová

Senior Account Manager

Jana Gregušová

Key Account Manager

Petra Kollár Volfová

Project Manager / Office Manager

Alexandra Farkašová

Media monitoring

Tomáš Halán

Key Account Manager

Silvia Kušnírová

Owner, PR Strategist

Silvia has an extensive 20-year experience in the communication field. A former award-winning journalist, currently an entrepreneur, philanthropist and media performance couch, she organized the first international PR Summit in Slovakia at the time she presided over the Association of Public Relations (APR SR).

She also brought to Slovakia the historically first Global Sabre Award, an honor given to the best public relations projects around the world.

Before entering the world of public relations, Silvia worked for ten years as a journalist and an anchor at Radio Twist, TV TA3 (V politike) and TV JOJ (Politika.sk). She had won two journalistic awards: “Eurovision Award/TV’s Personality and was honored by Open Society Foundation. She studied communication in Slovakia as well as in the USA and UK and interned at BBC, CNN London and Voice of America.

Silvia is a sought-after communication and media trainings couch. Under the MEET THE PRESS brand she has been teaching top managers and entrepreneurs that communicating about their job is as important as doing the job.

She is a sponsor and Member of Board at Divé maky, NGO which supports talented Roma kids from underprivileged backgrounds and the NGO Raná starostlivosť, which operates a unique Early Intervention Center for Families of Visually Impaired Kids with Multiple Disabilities.

Silvia’s great passion is art and she runs an art philantrhopy platform collective together with Peter Lukeš, supporting talented artists from Slovakia. Collective is also a co-organizer of the prestigious award for young visual artists in Slovakia - Oskar Cepan Award.

In 2018 she enrolled at the Stanford Graduate School of Business as a Stanford Executive Program fellow.

Soňa Lexmanová

Managing Director / CSR Strategist

Soňa has spent her whole professional life working in media or with media. She is deeply involved in CSR field in Slovakia, being responsible for communication and strategies of numerous philanthropy projects, also as an Executive Director of The Donors Forum, co-organizing the public award The Philanthropist of The Year.

Her dedication to CSR earned her a Prokop Award, recognizing the best PR projects in Slovakia. She is a Member of Slovakia’s Government Council for Non-Governmental Organizations.

Prior to working at SKPR STRATEGIES she was an Account Director at Neopublic Porter Novelli, one of the biggest PR agencies in Slovakia at that time. Her professional background includes having spent 10 years as a journalist at various media outlets, including TV Markíza where she worked as a reporter, anchor and later as an editor and deputy editor-in-chief. In TV JOJ Soňa was part of the Evening News team whilst also responsible for the TV channel’s own marketing and PR. She co-founded the TV JOJ Foundation and worked as its Executive Director.

Gabriela Patkolová

Senior Account Manager

As an experienced Team Leader, Gabriela is responsible for managing the agency’s team working for Microsoft, Lenovo, DXC, the Slovak Olympic Committee as well as our clients from among NGOs such as Divé maky or Úsmev ako dar.

Prior to joining our agency she worked in the non-profit sector as a Public Relations Manager and a Project Manager. Gabriela participated in various projects in the field of internet safety for children at NGO eSlovensko and for the Slovak Committee of UNICEF. She managed well-recognized campaigns OVCE.sk, Zodpovedne.sk (Responsibly.sk) and NEHEJTUJ.sk.

She is still engaged in promoting CSR and philanthropy activities for the Forum of Donors.
Her passion is languages and she has translated dozens of books for publishing houses Slovart, Mladá Fronta and Eastone books. At the publishing house Lingea she worked as an editor and a project manager in both print and electronic dictionaries sections.

She graduated from the Faculty of Arts at Comenius University in Bratislava, with major in language interpretation and translation in the English and Arabic Languages and also at the Institute of International Relations, Faculty of Law, Comenius University in Bratislava. Her strengths include copywriting, content management, project and event management.

Jana Gregušová

Key Account Manager

Jana has had 8 years of hands-on experience in PR industry, currently working for our client AVON, being responsible for the brand’s overall product communication as well as AVON Walk Against Breast Cancer. She has been involved in servicing clients ALO diamonds, Staropramen, Central and Bencik Culinary Group.

Before joining the SKPR team she worked at the PR agency Neopublic Porter Novelli. In 2014 Jana participated in the Young Lions competition where she scored as silver medalist with her team. Her strenghts are event management and media relations focusing on lifestyle, as well as being at ease even at the most strained and critical situations.

She studied Jana polygraphics and graduated from the Faculty of Management at the Comenius University in Bratislava with her major in Communications.

Petra Kollár Volfová

Project Manager / Office Manager

Petra participated in projects for our clients from IT sector and development in our agency, but gradually been focusing on projects of our non-profit organization clients such as Divé maky, Úsmev ako dar and Raná starostlivosť – all of them dedicated to a well-being of talented, unprivileged, sick or abandoned children.

She also participates on running the art project Cena Oskára Čepana and other event management related tasks. Petra takes care of our office as well, including the invoice evidence and thanks to her organizing skills our office has never been in better shape.

Before joining our team Petra worked at one of the largest IT companies in Slovakia and later at AMI Communications PR agency where she was responsible for the clients from IT sector – an industry close to Petra’s heart since her studies. She graduated university with a major in Environmental Ecology and that’s partially a reason why we pride ourselves in being an eco-friendly office.

Alexandra Farkašová

Media monitoring

Alexandra is responsible for our monitoring and analysis department, following up on the success and effectivness of our communication campaigns in media as well as social media.

Her professionl background includes 10 years in the media publishing industry where she worked as marketer. Alex studied at the University of Economics in Bratislava at the Faculty of Commerce. She is a detail-oriented and highly organized person who keeps our media archive in precise manner.

Tomáš Halán

Key Account Manager

Tomáš leads communication projects for the international law firm CMS and related business topics. His strengths include extracting analytical information and strong business media relations.

He studied International Business at the University of Economics in Bratislava, where he also completed his doctoral studies. In his professional life, he worked as a journalist for the daily SME and TV Markíza, later as a spokesperson and PR specialist in various public institutions as well as private companies. For over ten years, he has been an external lecturer at the Pan-European College and has also been a lecturer at his alma mater.

Awards

2015 2016 2017 2018

Prokop 2015

Winner in category Corporate Communications

EMEA SABRE Awards

Shortlists in categories Gold Sabre Awards – Geographic Categories, Employer Branding, Issues Management

Prokop 2016

Shortlists in categories Business to business PR, Best Media Placement, Social responsibility, philanthropy and PR for non-profit organisations

Prokop 2016

Winner in category Best Media Placement

EMEA SABRE Awards

Shortlists in categories Gold Sabre Awards – Geographic Categories, Fashion and Beauty

EMEA SABRE Awards 2018

Shortlists in categories Gold Sabre Awards – Employer Branding a Geographic Categories