GOGO and Windows 10

It was shortly before Microsoft was about to launch its new OS Windows 10 and we knew communicating the product’s benefits would not be enough.

Strategically working with the youtuber and a native content, we managed to reach the conversion target (26 %) in 4 months.

We had to make sure people would opt for upgrading to the new OS for free – in the critical period around the launch which was full of scepticism. We came up with a communication strategy involving one of the most authentic influencers in Slovakia – a youtuber Gogo – at the time when he was far from the celebrity he is now.