Slovak olympic team: Road to Rio

The communication campaign in support of the Summer Olympic Games in Rio kept us busy for almost two years in which we managed to: Introduce all the athletes to public and make them household names, spread the We Are One Team mind-set among the fans and general public and establish Slovakia’s Olympic branding as a recognizable and popular feature in media.

During the Olympics Games our agency’s team turned into a 24/7 press office between media in Slovakia and our athletes in Rio.

As part of our strategy we also sent Slovakia’s top athletes „back to school“, launched a fashion show featuring our national team apparel, had our sportsmen and sportswomen meet with Slovakia’s President and organized a farewell event for fans.