Project „MOTO Z2 PLAY SMARTPHONE“ included strong product communication and media relations, but also important B2B communication through spectacular product launch.
The launch attracted more than 150 business partners of the client and 45 journalists.
The launch attracted more than 150 business partners of the client and 45 journalists resulting in outstanding positive media coverage not only from the event, but also in form of excellent product reviews. This has mirrored on commercial success of the product and related gadgets as well.